The latest campaign from Wrangler Jeans showcases the toughness and durability of their iconic denim. Wranglers are a household name so the goal was to display their strength in real world settings. I did this by photographing my brother, a blue-collar welder, and fabricator. Showcasing gritty, industrial backdrops with a strong light emphasis on the ruggedness of the brand. This campaign could withstand anything no matter what your definition of strong is, Wrangler Jeans are built to last.
for educational purposes only