The latest campaign from Wrangler Jeans showcases the toughness and durability of their iconic denim. Wranglers are a household name so the goal was to display their strength in real world settings. I did this by photographing my brother, a blue-collar welder, and fabricator. Showcasing gritty, industrial backdrops with a strong light emphasis on the ruggedness of the brand. This campaign could withstand anything no matter what your definition of strong is, Wrangler Jeans are built to last.
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/9f3a8402-8d94-42dd-a14a-203806308193_rw_1920.jpg?h=f10fbfefb8b114fc690e6d3b10374029)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/5addc98f-67f1-42a6-a492-06ad98c7fdcb_rw_1920.jpg?h=ebd81ef53f3b9ec602b1d41f5680e105)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/75074ee3-f36c-4784-ae5b-b4b65ffd3fa9_rw_1920.jpg?h=55a0ac2d416c74f8aa5f91675fe32041)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/dab63b27-3dfa-4aa5-ac28-7b16438f5f62_rw_1920.jpg?h=5bf6b202a5022c871fc938cf60bd87dd)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/31cf906b-0cf2-4eb2-b26b-c28ba9e36c0e_rw_1920.jpg?h=3386b38863e6a9a9ea942618f70d4a48)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/e70b1073-d541-4113-be1d-b77299b06df1_rw_3840.jpg?h=2c8334258cffd20eec48049495c40e4b)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/c6ff94e2-cad4-45bd-9668-41529a2adb0c_rw_3840.jpg?h=11b76ed3095b045303f4c9ad1c366f0b)
![](https://cdn.myportfolio.com/92bf7262-3786-4a72-b738-a895388c58d5/c8e6bd3f-6236-4f93-a75a-2aab1c4f35c3_rw_3840.jpg?h=2f3261fdda334fbd967755b0b2384398)
for educational purposes only