This is a welcoming, heartfelt pride campaign for the Hershey Company. Pride isn’t just a trend or a month, it’s a community and as sweet as chocolate. I collaborated with two other designers to create an all-inclusive campaign, we used photographs of our peers and a pattern of vector Hershey kisses. We took inspiration from a 1980s campaign showing a little boy giving a girl a chocolate kiss, we wanted to modernize that because Hershey wants everyone to know they can enjoy their candy, and that all families are welcome in Hershey Park and Hershey’s Chocolate World!
for educational purposes only
